For this four-week class project, I turned an unfunded Kickstarter idea into a cohesive brand experience. Identity, packaging and a coded responsive website work as one system, showing how consistency can make an unfamiliar product feel considered and credible.
02Project contents03Product idea and audience04Competitive packaging research05Packaging and label references06Early logo sketches07Primary logo, wordmark and icon08Primary and secondary color palette09Zesty Cayenne packaging concept10Responsive website shown on desktop and phone11Six flavor packaging concepts12Stationery applications13Storefront sign application14Variety pack box concept15Complete stationery system
