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05 / Identity · Print

Pac Gala

Festival concept

Brandon Thacker

Pac Gala logo over a cyan and pink pattern

Many experiences. One identity.

Pac Gala imagines sport, food, music and art sharing one festival. I created a flexible identity and print system that gives that variety a recognizable center, using expressive lettering and a vivid palette to make the event feel energetic and cohesive.

Festival invitation mockup on cyan
02Festival invitation mockup on cyan
Reverse of the invitation on pink
03Reverse of the invitation on pink
Primary festival logo on cyan
04Primary festival logo on cyan
Typefaces and four-color palette
05Typefaces and four-color palette
Hero, creator and explorer brand archetypes
06Hero, creator and explorer brand archetypes
Exploration chapter divider
07Exploration chapter divider
Earlier identity and poster explorations
08Earlier identity and poster explorations
Logo sketches and earlier design explorations
09Logo sketches and earlier design explorations