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03 / Identity · Packaging · Web

La Ventura Spiced Rum

College portfolio

Brandon Thacker

Full La Ventura bottle photograph

Recognition, from bottle to browser.

I developed one recognizable identity across La Ventura’s bottle, packaging and responsive website concepts. Expressive lettering and a restrained black-and-gold palette give every touchpoint the same voice, connecting the physical product to its digital presence.

Bottle and wooden presentation box with limes
02Bottle and wooden presentation box with limes
Bottle label and lettering close-up
03Bottle label and lettering close-up
Portrait and lettering detail on the bottle
04Portrait and lettering detail on the bottle
Logo, palette and typography guidelines
05Logo, palette and typography guidelines
Desktop website application
06Desktop website application
Mobile website application
07Mobile website application