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02 / Typography · Campaign

Cure Your Ego

Student campaign concept

Brandon Thacker

Hand-lettered Cure Your Ego identity with kill crossed out

Change the words. Change the meaning.

A single edit transforms “kill your ego” into “cure your ego.” I built the campaign around that visible correction, using lettering, posters and clothing to show how language and typography can recast a familiar message.

Campaign identity and introduction — 02Campaign identity and introduction

Background research on the word ego — 03Background research on the word ego

Collected references for the original phrase — 04Collected references for the original phrase

Informal social-media survey — 05Informal social-media survey

Campaign conclusion about self-respect and growth — 06Campaign conclusion about self-respect and growth

Message and application strategy — 07Message and application strategy

Black hoodie designs on a yellow ground — 08Black hoodie designs on a yellow ground

Three campaign posters on a wall above blue chairs — 09Three campaign posters on a wall above blue chairs

Yellow campaign poster on a wall — 10Yellow campaign poster on a wall

Final black and white lettering on yellow — 11Final black and white lettering on yellow