Chuckanut Bay Cheesecake

BRANDING & PACKAGING

I re-packaged a favorite campus treat of mine that I save for extra special occasions, the Whatcom County-based Chuckanut Cheesecake. After doing a bit of research on the product’s current packaging, I came across a few issues that I saw could be improved. The product was very difficult to open, wasn’t appealing to younger audiences, and wasn’t compostable. My solution sought to create a compostable, exciting, and easy-to-open package. This required a brief re-brand of Chuckanut Cheescake, and a few rounds of iteration to get the package to where it needed to be.